Robertson, Megan
Co-Presenters
Title:
Industry Analysis of the Cosmetic Market
Abstract:
This project uses an industry analysis of the cosmetic market to best understand the industry forces and threats that are present. These forces can then be used to find the key success factors which influence the success of firms within this market. The key success factors can then be used to complete a SWOT analysis of a specific firm. This presentation completes an internal analysis of ĽORÉAL Group. By using the knowledge obtained through the industry analysis, it can be seen how this specific firm functions in the industry and where they could improve. An analysis of the overall industry attractiveness was also completed to better understand how these key success factors impact those currently in the industry and those who may consider entering.
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Robertson, Megan
Category
Poster and Oral Presentation